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Javits Expansion

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Expansion Campaign Concepts

Client: Javits Center | Agency: reitdesign | My Role: lead Designer

With the upcoming opening of the Javits Center’s brand new expansion, they needed a fresh and unique marketing campaign to attract their new audience. Clean and modern, yet also friendly and sophisticated, this campaign would usher in a new era for the Javits Center, their events, and New York City post-pandemic.

These were concepts presented to the Javits Center for this campaign.


Concept 1 - Trust

White / Fresh / Movement / Whole Story

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Concept 2 - Luxury

Rich black / Excitement / Transparency / Variety

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Concept 3 - Hope

Airy / Excitement / Intrigue

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