Expansion Campaign Concepts
Client: Javits Center | Agency: reitdesign | My Role: lead Designer
With the upcoming opening of the Javits Center’s brand new expansion, they needed a fresh and unique marketing campaign to attract their new audience. Clean and modern, yet also friendly and sophisticated, this campaign would usher in a new era for the Javits Center, their events, and New York City post-pandemic.
These were concepts presented to the Javits Center for this campaign.
Concept 1 - Trust
White / Fresh / Movement / Whole Story
Concept 2 - Luxury
Rich black / Excitement / Transparency / Variety
Concept 3 - Hope
Airy / Excitement / Intrigue